‘Writing for the Media’ training with Universal Impact / The Conversation
Ever wondered how to communicate your research to a lay audience and how to pitch and write for the media? 
What does this training include?
This tailor-made training course will provide you with the skills to pitch to and write for the media. Facilitated by Universal Impact / , the course will be held online, over two, two-hour sessions and will cover: 
- The importance of research communication 
- Examples of reach and impact 
- The media landscape and the type of stories researchers can write 
- What makes a good story (with examples) 
- Language, structure and tone 
- How to avoid being misrepresented 
- How to pitch successfully 
At the end of the training sessions, you will be asked to write a 250- to 350-word media pitch and obtain individual feedback during a one-to-one online session. 
Twenty places are available for this training course in 2025. For the top scoring candidates, only one place will be offered per ³Ô¹ÏºÚÁÏÍø member university. If selected, the course will be fully funded.